More often than not, putting together a good game plan and sticking to it makes the difference between winning and losing in baseball. The same is true with building your Rain Nutrition Business. Over the next few pages you'll learn how to create your game plan with BASEBALL, what to do to get caught in the Momentum Cycle, and the basics of the Rain Business System.
Critical concepts and Game Plan components that you should learn and continually study are the following:
1. BASEBALL - Move prospects from base to base to get them from invitation to activation.
2. THE MOMENTUM CYCLE - Duplicating the BASEBALL system causes an increasingly strong cycle of belief, action and results.
1
Step Up to the Plate
Create a list of everyone you would like on your team. Time and time again, you will be surprised at who is interested. This is your exposure roster. These are the people you will get to First Base by simply exposing them to the company and inviting them to take a closer look.
2
First Base: Invitation
In the game of baseball, you can't score runs if you don't get base runners. While watching a player hit a 450-foot homerun is certainly exciting, more often than not runs are scored by getting a leadoff single and moving the base runner around the bases one by one. By inviting someone to "take a look," you have moved a prospect to first base and exponentially increased your chances of getting him or her safely across home plate. This is accomplished by sparking interest through your own enthusiasm and sharing your own personal Rain Nutrition experience. Giving product samples; extending invitations to a three-minute corporate call; or simply talking about an event or meeting you attended are great ways to get someone to first base. The point is to pique their curiosity and open up options for moving them into Second Base and scoring position.
3
Second Base: Presentation
Once your prospects have taken a look, make sure they see a presentation. Host a home meeting, have them log in to any of several weekly webinars or accompany them to a corporate event. What matters is that you put them in a position to learn what they need to know to move forward and make a decision.
4
Third Base: Validation
According to Hall of Fame Second Baseman Joe Morgan, there are nine more ways to score a run from third base than there are from second base. That's why it's critical to move a prospect to Third Base. In the BASEBALL system, this means getting third party validation. We recommend that you get a prospect on a three-way call with your sponsor, an upline leader or a member of the corporate team to validate the company and the information they received. Third party validation is a critical step in the process of engaging a prospect in the business.
5
Home Base: Activation
Once you get third party validation, the next step is to get your prospect across the plate. A team that consistently leaves runners stranded in scoring position at the end of an inning is likely to end up losing a lot of games. Conversely, over a long summer of baseball, getting ten or fifteen percent more runners in scoring position than the opposition is often the difference between a successful season and telling yourself, "There's always next year." Get your prospects home safely. Teach them the BASEBALL system and repeat the process over and over again.
Building your Rain Nutrition business is a lot like baseball. It's about numbers. Over the long run, increasing the number of prospects you get to First Base will certainly result in more and more people sliding safely into Home Base and becoming active members of your business. There is no guarantee that someone you invite to check out Rain Nutrition will score a run, but there is absolutely no chance they ever will if you don't extend the invitation. Remember: Invite; Present; Validate; and Activate.
